Edgeflip is a technology startup co-founded by analytics and big data experts from the Obama 2012 campaign. Last year, members of the Edgeflip team designed and developed the “Targeted Sharing” program, a Facebook-based product that was critical for reaching and engaging young voters and other hard-to-reach demographic groups. By combining the Facebook “social graph” with voter data and predictive models, the campaign was able to turn more than a million online supporters into advocates. The same team is now bringing and extended version of that technology to nonprofits, advocacy groups, and other socially responsible organizations.
> > EdgeFlip