Joe Gensheimer is the President and CEO of Crosswind Partners. They provide consulting and support services to start-up and growth companies in the telecommunications, wireless, and wireless medical device industries. It is an angel investor in select companies and also assists with financial and business workouts of distressed companies. He started Movida with two other partners to provide prepaid cellphone service to the under-served Hispanic market. It is distributed through Wal-Mart, Target, KMart and other retailers, and has an annual revenue run-rate of $100 million achieved in August 2007, less than 30 months from launch.
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