Regardless of whether you are applying to the Startup Accelerator, or the Mentorship Program, there are four questions that are the most important. Below you will find examples of answers that range from the good, the bad, and the ugly.
1. Describe your customers (potential and/or current).
Fantastic! – Federal, state, and local government contractors (e.g., Lockheed Martin) and government contracting officers (gov’t employees) at the Federal, state, and local levels of government (e.g., U.S. Department of Energy, Massachusetts Bay Transit Authority).
Good – Our potential customers are college students and young professionals who are always on the go, and enjoy hot beverages.
Bad – Parents and children of african relation living in europe and America.
Ugly – on weshare we have:
Office 3000 offices in 900 Cities
Home 300000 homes in 33000 Cities
Car 160000 Drivers in 120 Cities
2. Describe the product or service you are offering to these customers.
Fantastic! – COMPANYNAME is Match.com for government contractors. It enables users—both government contractors & employees—to build tailored profiles in order to identify teaming & contracting opportunities based on capabilities, certifications, past performance.
Good – It is a portable, battery powered k-cup brewing device that is indistinguishable from a travel mug.
Bad – Teaching morals and values through interactive media and digital content.
Ugly – P2P Sharing home, offices, cars and more :).
3. Describe the benefits your product or service provides your customers.
Fantastic – Faster & targeted formation of teaming partnerships; increased probability of winning government
contracts; maximized ROI of business development resources; improved quality of contract delivery & execution for gov’t customers; increased taxpayer value.
Good – Our product provides inexpensive and readily available hot beverages on the run in order to save time and money for the customer.
Bad – Creating beautiful stories tales, folklore and fables to delight and inspire children and parents like it’s never been told
These would help promote and improve the moral values and cultures as a good starter for children.
Ugly – one have one unique profile for user can share anything is future by this profile.
4. We are looking for companies that can scale beyond a traditional small business or professional services firm. Describe your big dream for this company.
Fantastic! – We envision COMPANYNAME being used by suppliers and contracting officers in the Federal government, all 50 states, and thousands of local governments to identify teaming, contracting opportunities, and qualified small businesses.
Good – Grow to a global scale for all individuals that drink hot beverages and become the standard for on demand coffee to keep with a customers fast paced life. In addition, develop product lines beyond travel brewing devices to service our valued customers.
Ugly – 335 bn $ market
96 countries and 2469501 cities and about 600,000 towns in the world
Home Available around the World – 1.5 billion
CARS Available around the World – 1.015 billion
Offices Available around the world – 50 million and more 🙂